From TRD New York: Ralph Lauren was the king of “experiential retail” well before the term existed. In the 1980s, the retailer transformed the palatial Rhinelander mansion at 867 Madison Avenue into an elegant and unlikely flagship store, paying as much as $15 million to build out the space. Two decades later, it built an equally majestic Beaux Arts–style mansion from scratch, across the street from the Rhinelander, for a second flagship. Both stores conveyed la ... [more]
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